In a first for Tahrir Complex, a special 3D mapping light show beamed across the mighty Mogamaa, one celebrating the record-breaking achievements of Mo Salah.

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PEPSI X MO SALAH

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In a first for Tahrir Complex, a special 3D mapping light show beamed across the mighty Mogamaa, one celebrating the record-breaking achievements of Mo Salah.

We brought Sensodyne’s innovation to life with a fully immersive launch event in Morocco, introducing their latest product lines through dynamic zones and interactive activations. Guests explored the science behind Sensodyne in hands-on areas and experienced the signature "Chill Test" to feel the product benefits in real time, all within a sleek, premium setting that reflected the brand’s leadership in oral care.

Showcasing the excellence of Orascom Construction within the sphere of our meticulously crafted pavillions and booths across Egypt, KSA, and the UAE.

Building on our successful collaboration with Etisalat E& in Egypt, we extended our partnership to Dubai, supporting e& Business in showcasing their presence at GITEX—one of the world’s leading tech fairs. This milestone event combined technology, people, and meaningful connections, as we proudly witnessed the launch of e& Business Egypt, a brand dedicated to empowering businesses through Cloud, AI, and 5G innovations.

On April 14th, during the match between AlUla Sports Club and Al-Driya Club at Riyadh Park Stadium, Vision Group proudly set up an exclusive store. The store featured official AlUla Sports Club merchandise, including team apparel and branded accessories. Fans attending the match were able to receive and purchase these items, creating an exciting and memorable experience that strengthened the bond between the club and its supporters.

Vision Group delivered a standout event in Jeddah, celebrating Vielle’s partnership with Hana El-Zahed as their new ambassador. Showcasing elegance, luxury, and royalty, the event brought together key figures from Saudi Arabia’s beauty scene, sparking widespread social media buzz. The execution of the event perfectly captured Vielle’s essence, setting a new standard for luxury brand collaborations.

In 2020, Vision Group collaborated with Ghabbour Auto to produce a dynamic photoshoot for the Hyundai Accent 2020 model. Capturing the car’s sleek design and innovative features, the visuals became the cornerstone of the campaign, featured across all platforms.

At Vision Group, we brought Vielle’s vision to life with a photoshoot that combines elegance and vibrant energy. Working closely with Vielle, we developed a creative direction that perfectly captured the brand’s playful yet premium essence. From photoshoot direction to lighting, every detail was thoughtfully executed to create visuals that truly resonate with the audience.

Dubizzle Egypt`s Ramadan campaign using an interesting new way of parallax storytelling to showcase the ease of their service.

We created a PR campaign for Sensodyne Chill test featuring dentist and health influencers trying out their product. We also created a cool design for a chill test Vesba with a portable sink!

Shooting, sketching and editing an entire video using their very own Samsung S22 mobile phone. Interviewing their partners from Hany Saad to Tarek el Genainy to showcase all it's features.

Video production to a fun idea we had to create a heist like the series itself. Working with the main characters we created a teasing video that used the grafitti we previously drew as a mission done by our celeberties in a real life heist.

Ideation and visualization to execution and post-production for our partner Schneider Egypt`s 100 years of contactors campaign. It has been a magnificent ride and a thrilling creative endeavor.

VisionGroup managed the full social media presence for Merck Egypt, delivering end-to-end content strategy, creation, and calendar planning. We developed localized campaigns aligned with global brand guidelines, simplified scientific messaging for public engagement, and handled visual design, captioning, and community management across Facebook and Instagram.

EL GOUNA'S ITALIAN RESTAURANT We take pleasure in running all the marketing game for Zia Amelia. From rebranding, social media management and videography to website creation and media buying.

We have executed their dynamic events, coordinated captivating photo and video shoots and provided comprehensive coverage of their milestones to seamlessly translate their achievements and culture into engaging digital narratives.

Through our carefully curated content and compelling visuals, we have effectively communicated Reckitt Benckiser›s unique values, culture, and offerings to a global audience.

We take pleasure in running digital marketing campaigns for Vodafone Foundation`s online learning platform, Ta3limy. From crafting engaging promotional content and managing social media channels to creating compelling video content, we ensure that students are motivated to sign up and participate actively.

We launched their sparkling water through several posting strategies that targeted younger generations.

We managed and executed innovative employer branding campaigns that elevated their digital persona and attracted many talents to join the company.

Right across from NBE’s headquarters, next to the world’s longest river, the Nile, a massive water sandal was created to celebrate both Christmas and the arrival of the year 2024 in a one-of-a-kind stunt.

Expanding on Mohamed Ramadan`s campaign with Sting, we orchestrated a late-night stunt for Cairo's night owls. We showed our appreciation by distributing complimentary Sting energy drinks at strategically placed coolers in bustling nighttime locations throughout the city.

A crazy random pop up in a high footfall zone! A great location for our target. We created a graffiti stunt and a heist video to advertise the launch of this new series with Yango Play. This grafitti remained in place for over a month at District 5 Marakez.

L’Oreal Paris takes beauty to an unforgettable experience with our special choreography runway and captivating 3D mapping on the Citadel walls, featuring unique L’Oreal products and storyboards.

We love clients who dare to try new things that can create a buzz. A water stunt, that created quite the buzz. Showcasing Mountain view's logo and aesthetics with choreographer kayaks across the nile in a unique parade.

An eye-striking booth at EGYPS 2023, an annual event about vehicle oils and petroleum products.

We introduced Vodafone ICT & VF Play with the creation of two interactive booths that allowed users to discover all VF features from music to play and more. This booth showcased technological projects initiated by Vodafone.

We created a stunning booth and an interactive experience in every corner to showcase Vodafone's solutions. Along with integrating natural greenery in it along with the showcasing of Vodafone’s powerful smart solutions that vastly help in the advancement of the agricultural field.

We made a lasting impression at the World Youth Forum with our engaging PepsiCo booth, featuring interactive displays and object projections focused on sustainability and entrepreneurship.

The Address Investment Pavilion was a true state-of-the-art highlight at the Cityscape Conference. Our creative fingerprint was evident in the centerpiece sculpture, which redefined the visitor experience. Beyond its unique physical form, we brought it to life through full immersive projection mapping transforming it into a dynamic storytelling hub that spoke, revealed striking statistics, and hosted engaging activations and competitions. This approach captivated the audience and made the pavilion the most visited destination at the exhibition, clearly setting it apart from all competitors.

The Marq Pavilion was one of the most outstanding experiences we proudly executed from A to Z. The project stood out for its seamless implementation and meticulous attention to detail from the lighting design and the digital maquette to the serene ambiance of the meeting room and the flawless operational flow. Every element was thoughtfully curated to deliver a refined and immersive brand experience.

In 2025, SAWA found its home inside the majestic walls of Mohamed Ali Palace, bringing a new royal chapter to life. Blending Ottoman-inspired elegance with modern-day experiences, the 2025 edition offered a rich journey of culture, art, and unforgettable Ramadan nights, marking yet another milestone in SAWA’s growing legacy.Stay tuned for 2026

This time around, we conquered the Salah El Din Citadel, one of Egypt’s oldest and most authentic sites, as always we are famous for our unique locations to provide a breathtaking view of Cairo.

Building on our previous success and elevated the experience in 2023, this time at the Grand Egyptian Museum. Visitors were enthralled by the unique ambiance and the breathtaking view of history’s most revered monuments.

The first launch of our now famous Ramadan tent. The launch took place at the Grand Pyramid’s Kundalini. An opening night that has everyone talking about SAWA. A one of a kind experience. One of our most cherished success stories that we are proud to organize every year.

An incredible evening, where industry leaders and international icons came together to celebrate the grand unveiling of the new Jotun Paint Factory, the biggest in the Middle East. Attendees enjoyed some captivating entertainment spectacles and connected with key players in the field.

What’s fancier than celebrating the queen’s birthday for the third consecutive year at the British embassy in Cairo? The event as always with filled with high profile visitors and was adorned with high-tech interactive screens and breathtaking kinetic ceiling.

Once again, a partner of constant success. We've created a special night for PepsiCo to launch Pepsi Black through a delightful concert at GLASSHOUSE. In a hippie and youthful way. Influencers flooded to share this cool party vibes with us.

TikTok is all about enjoyment and that’s exactly what our creative summit booth simulated, from fun photo opps to cool giveaways that you’re sure to find on their very own page! Needless to talk about the inspiring workshops that were also held in the indoor part of our pavillion.

We developed a -180 degree interactive experience for users to observe live how Uber prioritizes customer safety through their safety features. We also provided users with the opportunity to learn about these features by transforming each one into a fun, hands-on adventure.

Proud to have landed this event that happens globally to be first held in Egypt by Vision group. This event is one of L'Oreal's most important events titled "Women of the World. It attracted different bloggers and influencers who shared women involved success stories with L’oreal across social platforms.

A four-day conference at St. Regis Hotel with the participation of Pepsico’s global teams and the presence of Pepsico Egypt CEO, Mr. Mohamed Shelbaya, and Pepsico AMESA CEO, Mr. Eugene Willemsen. The event involved morning sports at the hotel, a folkloric night at the Grand Pyramids of Giza, a tour at the National Museum of Civilization, and an awards night at the Grand Egyptian Museum.

We rolled out Vodafone’s internal strategy for the brand’s top management by taking care of the branding, building high-tech immersive experiences, and organizing a special event at Vodafone’s headquarters.

We were proud to organize King Charles and Queen Camilla's visit to Egypt, taking care of all the intricate details. We also hosted an event in their honor, which was attended by the Egyptian Prime Minister, several of our ministers, top Egyptian celebrities, and numerous VIPs.

One of a kind experience utilizing the ghost screen technology to create a hologram effect of the developement of Heliopolis Towers by Amer group. It was one of the few events happening in the Baron Palace after it's recent renovations.

The Launch of Hyde Park was phenomenal! The event involved countless fun activities, an iconic performance by Amr Diab, and a spectacular 3D projection mapping on a giant statue.

For the launch of Radical1-, an upscale experience was delivered featuring a live performance by Omar Khairat. A multi-level theater platform covering 7,000 sqm was constructed from scratch — a first-of-its-kind setup designed to reflect the brand’s ambition and elevate the compound’s cultural positioning.

A typical Vision fun night with our partner Seven, featuring the one and only Mohamed Ramadan firing up the stage!

Orchestrated Vodafone’s Amr Diab Concert, delivering a seamless mega experience for over 12,000 attendees. From ideation to execution, over 30 dynamic activities were managed, full stage branding was implemented, screen content was curated, and crowd operations were executed flawlessly, all while ensuring safety, security, and uninterrupted energy across the entire venue

A celebration of the premiere of Shahid’s first original horror show based on a true story presented by MBC Media Group. We gave our audience the opportunity to experience the heart of the show’s premise by taking them inside the killer’s home in a chilling real-life simulation.

As a partner to great brands, we've worked with Adidas to create buzz for their Adidas Superstar launch. It was buzzing with an energetic and youthful atmosphere, creating a cool and vibrant vibe that left a lasting impression

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TikTok is all about enjoyment and that’s exactly what our creative summit booth simulated, from fun photo opps to cool giveaways that you’re sure to find on their very own page! Needless to talk about the inspiring workshops that were also held in the indoor part of our pavillion.

Always happy to work with our success partners SHAHID and VODAFONE. The event witnessed the launch of some new series and the presence of many acting stars. The attendees enjoyed taking photos at the themed rooms existing at the event.

Thriller show by MBC media group’s online streaming platform Shahid and it’s first Egyptian original horror show based on a true story. For this event we wanted let our audience experience the thrilling event of being inside the house of the killer who’s our main character.

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A booth for Vodafone at the mega international conference Cop 27. The booth hosted natural greenery and Vodafone’s smart solutions that can help in developing the agriculture field.

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Launching Hyde Park through an Amr Diab concert. The event involved many fun activities and a spectacular 3D projection mapping on a huge statue.

PEPSI X MO SALAH

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